Tony's - philosophy, leadership, background and history.
Graduated from the Pontifical Catholic University of Puerto Rico with a Bachelor in Secondary Education major in Science (Biology), strong education in Philosophy, Psychology and Theology.
Came from Puerto Rico in 1991, and has been living in Atlanta since 1993. Before getting his real estate license in 2001, Tony worked as a coach for Sam's Club (1992-2001) where he learned a great deal about Mr. Sam Walton, the founder of Walmart. Tony got captivated by Sam Walton's philosophy, his concept of "servant leader" and his passion for the associates (employees).
Tony has embraced that same philosophy and has applied it to his real estate brokerage using his own background and history.
Other companies that have inspired Tony: Costco, Southwest Airline, Amazon and Apple Inc. To that end he has developed a very innovative business model that focus exclusively on the success of every agent, one agent at a time, breaking away from the traditional real estate affiliation system.
Back in December 2002 I was affiliated with a well recognized real estate company, Harry Norman Realtors®. As I was finishing the listing presentation and about to get the seller’s signature. I thought about the decision I was about to make, of changing brokerage. I felt I had to be honest with the seller. I thought, letting him know about my possible move, was the right thing to do. So, I asked the seller before getting his signature what he would like to do if I leave Harry Norman and join another company? Do you want the company (Harry Norman Realtors®) to assign another agent to represent your listing? His answer rather astonished me. He said, looking straight at my eyes: “Tony, I am doing business with you and not with Harry Norman”. At that very moment I realized that real estate business was about me and not about the company. A few days later, I changed the yard sign in front of his house with the “no-name realty” since I decided to join them. And guess what? The house was sold within 30 days. Right there I learned buyers did not care about the listing company either.
It really is amazing!
You know what I love about my life and business? I get to get up every day to do something I love. I get to inspire people to do things that inspire them. It’s the most wonderful thing in the world. It really is amazing.
MY CALL: "Servite Agente In Laetitia! - Serve the agent with gladness!"