“One of the biggest marketing mistakes is to attempt to appeal to everyone at once.” When agents are trying to reach every, last conceivable prospect, their marketing end up with a vague and meaningless focus.
Branding - it’s an essential part of developing your real estate business.
Your brand isn’t what you say it is. It’s what your clients say it is. Your clients no longer buy brands. They join brands.
People want to hire specialists. If your overall goal is to be known, you’d better have something to be known for.
Whatever it is, establishing and promoting your specialty will help you attract more of the type of clients you want.
When we decided to re-design our brokerage, we had ONLY ONE Option. We either join the crowd and make it about monthly fees and transaction fees battle or stand out with a passion driven purpose to offer a unique service to the agents.
We recognized after several interviews that there was a common frustration, how to get leads and how to market themselves.
Now we have crafted our service for a select small group of “partner-agents” offering a dedicated personalized service to agents that want to stand out in their market place by developing a strong personal brand and marketing system.
We believe that you became a real estate agent to break away from the “employee-mindset” living from paycheck to paycheck, to make a lot of money and have your own successful business and not living from transaction to transaction. If this is a true statement, please call us today and see if we can help you. (770) 597-2080 or Contact Us with your questions.
There is NO OBLIGATION. It would be our pleasure to answer your questions!
Get inspired, go out there and introduce yourself as the SPECIALIST, the EXPERT, the CONSULTANT, and the COACH to go to. You will never have to feel treated it by agents “billboards”, agents’ radio ads, discounters, disrupters, etc. Sellers need you now more than ever.
If you are waiting for someone else to anoint you as worthy, then you are going to be waiting for the rest of your life. People need you now more than ever.
“If you work just for money, you’ll never make it.
But if you love what you are doing, and always put the customer first, success will be yours.” ~Ray Kroc
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