“One of the biggest marketing mistakes is to attempt to appeal to everyone at once.” When agents are trying to reach every, last conceivable prospect, their marketing end up with a vague and meaningless focus.
Branding - it’s an essential part of developing your real estate business.
Your brand isn’t what you say it is. It’s what your clients say it is. Your clients no longer buy brands. They join brands.
People want to hire specialists. If your overall goal is to be known, you’d better have something to be known for.
Whatever it is, establishing and promoting your specialty will help you attract more of the type of clients you want.
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